What are the 7 Characteristics of a User Story?

Product managers and PMPs use the term “user story” in agile. The word “story” is so overused, that it’s similar to the word “love” – both have many different meanings. Stories could be Snapchat posts, great books, documentary films, or (in the case of a user story) a communication tool. … Continue Reading

5 Conversion Copywriting Tips That Actually Work

Copy. It will make you or break you. Does your copy convert? Do visitors read your copy, then buy your products or services immediately? There are tons of ways to grow your brand. Promoting your brand to a wide market of different audiences became more convenient than ever. But if … Continue Reading

How To Create Better Content for Your Homepage

Attracting visitors to your website and convincing them to become customers can be a big challenge. Out of the millions of sites on the internet, it’s hard to stand out – especially nowadays that more and more businesses are shifting to digital marketing. From the selling of products and services to posting personal blogs, … Continue Reading