Best Brand Story Examples: Our Top 11 Picks

Our brain thrives on storytelling. We are programmed to listen to stories, we are programmed to tell stories. Every company needs a story to tell the world that represents the essence of their brand to the world. A brand story is absolutely essential to selling your product, or service. Capiche? … Continue Reading

Master This Whole Parenting Thing With Storytelling

Reading stories to preschoolers instills a love of learning from an early age and has a whole host of benefits, from improving communication skills to encouraging empathy, instilling confidence to aiding relaxation. Storytelling is primal; it’s something the human race has been doing for thousands of years. And there’s a powerful … Continue Reading

Character Types: This Will Help You Remember the Difference!

Within a narrative, there are four character types that you’ll meet time and time again — flat, round, static and dynamic. And no, flat and static characters are not the same thing, just as round and dynamic aren’t either. Thoroughly confused? Read on and I’ll help you out. Writers reveal characterization … Continue Reading

The Ultimate Guide to Narrative Design

In this article we explore what differentiates video game storytelling from films and novels. We cover the skills narrative designers need to have, and how to get a job as a narrative designer.